Eye Tracking

User-friendliness is the key criterion for a successful web portal or a successful website. The use of scientific eye tracking analysis enables a clear, targeted optimization of the pages in order to achieve the ideal level of usability.

Eye tracking analysis supplies answers to the following questions:

What is the pattern of eye movements on the website?
Which objects are looked at?
Which elements are looked at first?
How long are elements looked at for?
Which are the most important areas?
Are the elements optimally positioned?
Are the elements in the right order?

Eye tracking analysis supplies substantiated answers to the questions of which elements (such as navigation, logo, slogans, text and images) are looked at during a visit to a website, as well as the order in which they are perceived and how long the visitor spends looking at them. This produces concrete steps for optimizing the site.
Ultimately the user-friendliness decides whether a visitor remains on the site or moves to a competitor's site.